Broadcast Intern at Pace Public Relations

During my semester working with Pace Public Relations, my responsibilities included:

Case Studies/Proposals/Capability Decks

• Case Studies: I recorded the number of impressions and press hits our clients had gained since working with the company. 

• Proposals/Capability Decks: I used Canva to craft presentations and personalized them for the potential client we were trying to recruit. I included my case studies in these presentations to show past successes with our clients. 

Pitches Made

• I looked over broadcast and lifestyle clients and pulled the most important points they could expand on for stories at digital/online, TV, and radio outlets. 

• Using these points, I pitched our client to various outlets by recommending their expertise for any trends going on in the media.

Onboarding Strategy for Client, Ben Lytle

This is a one-month onboarding strategy that I worked on for one of Pace’s newest clients, Ben Lytle: a former Fortune 500 CEO, entrepreneur, and author.

Here is an example of a pitch I wrote up for Pace PR’s real estate broker duo, Tom & Mickey. This pitch was sent to print and digital, radio, and TV outlets.

Proposal for Client Jeremy Eldridge + Case Studies

Before the new year rolled in, the PR firm I worked with had been onboarding several new clients. To welcome these clients and tell them about our company, we crafted proposals for the supervisors to discuss when they met the latest client. Additionally, I created case studies to highlight our clients, both past and present, who work within the same field as the clients we planned to onboard.

Pitches Sent Out

• Occasionally, with the pitches I wrote up or ones my colleagues had crafted, I was assigned to send these pitches out to our media lists through mail merging to see if anyone would be interested in setting up interviews with our experts.  

Media Lists Made

• Most of my time was spent building media lists. My supervisor assigned me to gather reporters, producers, outlets, or podcasts into different lists that pertained to specific clients we had and trending news. We used these lists when we would send out our pitches; this allowed us to build connections with outlets.